I’ll admit it… I’m a casual Instagrammer. For me, it’s mostly pictures of Jazz, gym and motorcycles.
However, I’m seeing a really interesting social dynamic developing there, which presents a great opportunity for the right kind of small business to connect with customers and grow their brand.
Aside from running a couple contest campaigns, I haven’t had much of a chance to use it in the marketing mix for most of my clients. So I reached out to a few Instagram rockstars for some tips and advice. I asked why they chose Instagram to be one of their marketing channels; do they consider it to be a success; and what are some techniques they use. Here’s what they said.