If you’ve beaten around the Internets on your lunch break or while ignoring your children and significant other after dinner, chances are you’ve noticed the insane amount of content being shared by everyone. From aunt Denise who tweets about kittens, Greenpeace and Vagisil to your local plumbing shop delighting their “fans” with links about toilet safety and the latest in PVC piping.
Somewhere along the line, marketers were sold on the idea that we must curate. So, now we’re battling the plumbing shop, aunt Denise and millions of other brands and businesses for a piece of your attention by hunting for and sharing an endless stream of links.
But is this really sound advice? Or does curating content make you appear bland and unimaginative?