I’ve been a terrible marketer.
One of the most important elements of building a platform, and creating deep relationships with your community is to create valuable content. Consistently.
Well, I’ve been slacking. I haven’t posted a new article for over 4 months now, and my “publishing anxiety” level finally met my procrastination level.
The problem wasn’t that I had writer’s block, or that I somehow became illiterate since then. The problem was that I didn’t feel confident about my writing, and how that writing would serve my greater purpose.
So, I went back to the cave (newly renovated home office), and dug in. Fuelled by copious amounts of caffeine, lack of sleep and a driving desire to deliver value for my readers and listeners — I came up with a solution. And I’d like share it with you.