A symphony of psychological triggers orchestrated a chemical soup in your brain and within a split-second signalled the amygdala (part of your brain that performs emotional processing) to sound the alarm in your hypothalamus (brain’s command center). It activated and synchronized your nervous system, muscle fibres and bone structure – finally instructing your finger to click or tap on THIS headline. Only to find this:
I’ll admit it… I’m a casual Instagrammer. For me, it’s mostly pictures of Jazz, gym and motorcycles.
However, I’m seeing a really interesting social dynamic developing there, which presents a great opportunity for the right kind of small business to connect with customers and grow their brand.
Aside from running a couple contest campaigns, I haven’t had much of a chance to use it in the marketing mix for most of my clients. So I reached out to a few Instagram rockstars for some tips and advice. I asked why they chose Instagram to be one of their marketing channels; do they consider it to be a success; and what are some techniques they use. Here’s what they said.
There will be a time when you’ll think back to this moment and either regret that you didn’t act, or cherish that you did.
I’ve read almost all of Seth Godin’s books. He started losing me a bit right around Linchpin, when he started talking about art and artists, and sharing your art and so on. It sounded hokey and weird, with quotes like this:
“Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.” – Seth Godin
It took me years to understand what Seth was talking about in his books and posts. Creating art? Sharing Art? What does that have to do with anything? Especially in business?
Well, I finally cracked the code, and I’ll share one piece of it here with you. Something we’ll call a passion project.
I am fascinated by people who do meaningful work. People who create, share and nurture ideas that move us toward a better future. They somehow operate differently, and I am curious to find out how.
Late last year, I decided to start set up interviews with some of these people I could get access to. Some acquaintances, some authors of interesting articles I came across and some people who came highly recommended — spanning from a communications director for an addictions recovery centre, to a web designer and author, to a lead researcher of a multi-year cancer study. Some patterns started emerging. This is one of them.
If you’ve beaten around the Internets on your lunch break or while ignoring your children and significant other after dinner, chances are you’ve noticed the insane amount of content being shared by everyone. From aunt Denise who tweets about kittens, Greenpeace and Vagisil to your local plumbing shop delighting their “fans” with links about toilet safety and the latest in PVC piping.
Somewhere along the line, marketers were sold on the idea that we must curate. So, now we’re battling the plumbing shop, aunt Denise and millions of other brands and businesses for a piece of your attention by hunting for and sharing an endless stream of links.
But is this really sound advice? Or does curating content make you appear bland and unimaginative?
It’s almost 7PM here. We’ve been without cell service for over 2 hours. People are FREAKING OUT! Rogers, one of the three cell service providers in Canada has had a nation-wide outage and Twitter has erupted!
Cant live without my phone… Rogers I need my phone please or I Will switch to verizon Communication…
— Louis T. Bena (@louisbena) October 10, 2013
Here are three quick social media crisis communication lessons we can learn from their fail:
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When you log into Google Analytics (GA) – which seems to be the standard these days – you’re hit in the face with a jumbled mess of options, buttons, drop-down menus and hundreds of data points.
It’s easy to get lost in the options and start measuring things that just don’t provide anything strategically meaningful. The 17 people worldwide who get into the minutiae of analytics are looking to squeeze out another 0.5% improvement in their website performance. For the rest of us, we have to be more effective with our time. Here are just 4 metrics to track that will give you a simple but powerful overview of your digital marketing performance.