I work with organizations and entrepreneurs who share my credo of making a difference. I’ve had the pleasure of working with small businesses (Rednik Surf Co, FarmOn Foundation, Music Centre Canada), larger organizations (Hockey Canada, Brookfield Residential, Atlific Hotels), and nonprofits (United Way, Illinois Economic Development, Calgary Reads).
If you need to improve your digital marketing or enhance your online presence, I can help you. We’ll work together to develop a plan based on tried-and-true methods honed over 10 years of direct experience.
1. Digital Performance Analysis
If you are coming up short – not getting conversions, not generating traffic or leads – this solution is for you. We’ll look at your current digital presence to find opportunities and performance gaps. We’ll work together to identify short-term goals (1–3 years) and uncover the areas of highest potential ROI. You will receive a detailed summary that includes findings, supporting data, and specific action items to help you reach your goals.
2. Content Marketing
Content is the most powerful element of inbound marketing. It levels the playing field so you can compete with industry stalwarts. I’ll work with you to develop evergreen articles, style guides, editorial calendars, and content idea frameworks. These will help you gain brand authority, new business opportunities, and higher quality clients.
3. Digital Marketing Strategy
Evolve your online presence with a customized digital marketing strategy. We start with a thorough assessment that analyzes your digital footprint. Then, we’ll work together to establish your core business objectives, and use those to design a strategic plan that includes: comprehensive audience profiles, strategic key performance indicators, content marketing frameworks, and your ideal marketing channel mix.
4. Coaching & Training
Work privately with me to improve your digital marketing presence. You get to set the agenda with specific issues you’d like to work on, and I’ll provide you with resources, feedback, and a plan of action. Any marketing or business inquiries are fair game; you would have access to the full breadth of my experience from article structure to product launches. I offer coaching for both individuals and teams who want to accomplish their business goals through digital channels.
5. Online Video Production
This is a limited offering to select clients for the production of serialized video content. I have built three successful video courses, produced a series of mini documentaries, and hosted four interview-based podcasts. This is a content marketing play that can help your business with lead generation, brand positioning, and conversions.
If you have a different idea in mind, let’s discuss it. I have developed curriculum for universities, helped startups with product development, led conference committees, and I always like to keep unique opportunities on my radar.
“Ernest has an exceptional ability to provide engaging information with an insightful and clear style. Ernest helped us leverage United Way’s online, grassroots campaign to increase public awareness about key social issues.”
– Bryce Paton – United Way
“I am very fortunate to have had the opportunity to work with Ernest on a coaching/consulting basis. By understanding communications, brand management and trends influencing digital media today, Ernest creates a practical learning process that has allowed me to immediately impact changes that maximize efforts and align well with our overall objectives.”
– Jaylene Ulmer – Economic Development Lethbridge
“The FarmOn Foundation recently completed a Social Media Strategy session with Ernest and it was an eye opening experience for our entire team. We completed years of research before, written marketing plans and executed social media strategies with mixed success. Simply put, Ernest took us to the next level.”
– Ben Wilson – FarmOn Foundation
Reserve Your Consultation
Please fill out the form below to arrange a time for a confidential conversation about your business, services you are looking for, and how I may be able to help.
You should not hire my services if:
- You are looking for a full service agency, and prefer to not be involved in the planning or execution of your marketing.
- You are not interested in developing meaningful relationships with your customers, and prefer to keep your business transactional.
- You are not willing to move on ideas quickly, or are not interested in unconventional approaches to strategy.
On the other hand, if you are building a business with soul and if you are looking for someone to help you navigate through digital marketing, content marketing and social media – we could be a great fit.