If you need to improve your digital marketing performance or build a strong online presence for your business, I can help. I work with organizations and entrepreneurs to generate qualified inbound traffic, improve conversions, and simplify marketing systems. I believe in “less, but better”.
This is not an agency, no work is outsourced overseas, and there are no retainers. I work with a small number of clients every year, and most consulting is project-based. There are three main ways we can work together:
If you are coming up short – not getting conversions, not generating traffic or leads – this solution is for you. We’ll analyze your current digital presence (Website, SEO, UX, content, social media, paid advertising, and analytics data) to find opportunities and performance gaps.
We’ll work together to identify short-term goals (1–3 years) and uncover the areas of highest potential ROI. You will receive a detailed summary that includes findings, supporting data, and specific action items to help you reach your goals.
2. Content Marketing
Content is the most powerful element of inbound marketing. It levels the playing field so you can compete with industry stalwarts. I will work with you to develop a strong content marketing plan that includes content idea frameworks (one for sales, one for brand building), ideal channel selection, style guides, and editorial calendars.
These will help you gain brand authority, new business opportunities, and higher quality clients.
3. Digital Marketing Strategy
Evolve your online presence with a customized digital marketing strategy. We start with a thorough assessment that analyzes your digital footprint. Then, we’ll work together to establish your core business objectives, and use those to design a strategic plan that includes: comprehensive audience profiles, strategic key performance indicators, content marketing frameworks, and your ideal marketing channel mix.
If you have something different in mind, let’s discuss it. I helped startups with product development, led conference committees, developed curriculum for universities, and I always like to keep unique opportunities on my radar.
“The Canadian Marketing Association has retained Ernest as both a marketing course content developer and an instructor in our certificate program for three plus years. His passion for life-long learning and his deep knowledge of digital strategy and marketing are reflected in the high quality of the content he develops and the high satisfaction ratings he receives from our students. Within 24 months, our registrations in our Digital Marketing Certificate course increased by 140% and our revenue increased by 51%, despite a reduction in course fees. Ernest consistently goes beyond the scope of whatever project he has worked on with us to deliver added value and exceptional customer service.”
– Gabriele Janes, Canadian Marketing Association
“After a successful social media launch, we started working Ernest on optimizing and further expanding our opportunities through social. As Ernest has worked with a wide spectrum of clients and industries, he was able to understand our business objectives and define a strategy to help us use social media to achieve organizational goals. Ernest’s approachable nature and best in class expertise made the process very insightful, while allowing our team to learn and implement new and proven techniques. His guidance was especially helpful in restructuring the team based on skills to achieve results.”
– Coral Rodgers – BrokerLink Insurance
“Ernest has an exceptional ability to provide engaging information with an insightful and clear style. Ernest helped us leverage United Way’s online, grassroots campaign to increase public awareness about key social issues.”
– Bryce Patton, United Way
“What quickly became apparent in my first few meetings with Ernest, was his in-depth knowledge and his integrity. His approach is refreshing, enjoyable and focused. Just take some time to read his articles. Clearly he has a passion for his craft. As a business owner, the inner workings of a website, social media, how Google operates etc. can all be quite overwhelming. I feel lucky to have met Ernest. It has been a pleasure working with him and I look forward to working with him on other projects in the future.”
– Matthew Buxton, Business Finance Canada
Please fill out the form below to arrange a time for a confidential conversation about your business, services you are looking for, and how I may be able to help.
Alternatively, e-mail me directly at: consulting [at] ernestbarbaric.com.
You should not hire me if:
- You prefer not to be involved in the planning or execution of your marketing.
- You are not interested in developing meaningful relationships with your customers.
- You are not willing to move on ideas quickly.
Those few qualifiers aside, if you are looking for someone to help you navigate through digital marketing, content marketing and social media – we could be a great fit.