I had the pleasure of participating in a great conference in Calgary put on by the good people at Acuity Forums, called “Executing Social Media”. Topic of the talk was: Art of Social Media: Strategy and Implementation and we went through what I believe are key stages in building a successful social media marketing campaign. Hashtag for the conference is: #acuitysm if you’d like to search it on Twitter.
The presentation itself is embedded below and the key takeaways are:
- It’s more important WHO you talk to, rather then HOW MANY you talk to.
- Always consider talking to your network’s network when you craft a message or a campaign.
- Location based computing is well on its way and will likely dramatically change the landscape of search and proximity marketing.
When planning a social media campaign strategy, use these steps:
- People – Define out WHO you’re taking to. Build a markting persona.
- Objectives – Have realistic, achievable objectives, which you can measure against later.
- Core Idea – build your campaign around a single, simple core idea. Disjointed doesn’t win.
- Engage – Compelling messages are those that involve people. Ask for opinions, offer advice, have a REAL conversation.
- Refine – When things aren’t going your way, look at objectives, personas and how you’re engaging.