A fantastic event today, put on by the good people at the Art of Productions. I thought I would summarize some key points from today’s speakers:
- You can effect change by providing direction + motivation + clear path.
- Study the bright spots! Sometimes the quickest path to change is studying what went right, and cloning the process to produce similar results.
- In a battle of emotional identity vs logical consequences, emotion wins. Look to motivate change through the emotional trigger. Think of it as “How we want to see ourselves”
- To change behaviour, consider changing the environment and simplifying the procedure you wish people to follow.
- There are seven triggers we use to fascinate people: Lust, Mystique, Alarm, Prestige, Power, Vice and Trust
- Check your own inate triggers at this F-Score page: http://sallyhogshead.com/f-score-personality-test/
- My results were: Primary: Power, Secondary: Vice, Dormant: Trust
- Create messages for your network’s network
- Devices are untethering. Internet will be as pervasive in our lives as electricity is.
- Rather then looking at how much (visitors, followers, fans) look at WHO you’re interacting with.
- Language we use in how we describe things is very important.
- Negative reviews actually garner more sales then positive ones! Go figure.
- When looking at social media as a channel: check and see if you’re broadcasting… or engaging.
- Check out this great video about effecting change: http://www.youtube.com/watch?v=vr3x_RRJdd4 (59 MILLION views!!!)
- In between F-bombs, A-Holes and select other curse words…
- You can NOT buy your way into relationships and friendships. It takes time, honesty and open communication.
- There are significant culture shifts happening now in the way we communicate, live and make decisions.
- Facebook Credits are coming, and Gary believes they will be a major game changer
- Transparency is key. And you don’t have a choice about being transparent.
- Event marketing is only second to digital marketing in terms of growth
- Creating branded experiences is more likely to stick in the customer’s minds
- Experiences can’t be falsified.
- Pop-up stores are becoming a new way of engaging customers
- Do Good Things. You can’t assign an ROI to it, but you can make a positive change in the world, which is worth many ROIs over.
You can check out the tweets from the conference under #TAOM.