Pause. Think. Repeat.

Digital Communications Pause

It’s hard to keep up with changes in the digital world. It seems that a new social / digital / communications platform is launching every few days, in all sorts of flavours. I recently spoke about the idea of a post-social world and how leaders should be preparing themselves by building a community and developing a buoyant communication strategy.

Information levies are broken and the current overflow of incoming information is keeping most of us in a compromising position, trying to stay informed and keep up with the changes. It’s only natural that at some point that will no longer be possible. I remember a time (circa 2008), when I thought I should read every tweet from everyone I followed. That quickly had to stop. It was a monumental commitment to something that felt like the right thing to do, yet really wasn’t. Most of us, especially those in the marketing & communications industry, do this every day – keeping an eye on new developments on Facebook, Twitter, Path, iPhone and so on.

This intense momentum of incoming information has the capacity to make us veer from our goals and purpose. By focusing in that direction, it’s easy to curtail your attention to the basics. The good ol’ development of proper target markets, right messaging and simple communications strategies. Chris Brogran recently wrote about building a platform and if he were to start all over again, he’d use only three channels.

Right now, it’s a good time to pause. Take a day or two off from the onslaught of data and tend to the basics of good strategy and good communication. Are they still aligned with your vision? Do all the pieces still make sense, today? Are you measuring the right things? Can you apply the Pereto principle and cut a channel or two?


Pause. Think. Repeat.


– Ernest

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3 thoughts on “Pause. Think. Repeat.”

  1. Nice blog Ernest. It’s funny because my last blog was along similar lines to this, and looked at some new research into time management. It took a slightly different approach to focusing on priorities and goals (not that they aren’t important too), but focused instead on altruism and time perception.

    It basically said that if you do things for other people, it makes you feel good about yourself, and therefore good about the time you have to do things. It was an interesting perspective I thought.

    • Thanks Adi,

      I just read (and RT-ed) your post :) it’s a really interesting take on perception on time, and I really like the altruism aspect. For me personally, this post marks a new beginning after a long time of introspection where I looked at WHY I do what I do (based on Simon Sinek’s ideas). Although its not quite fully verbalized yet, my why is all about giving back – which lines up with the research you pointed out.

      Another aspect of this particular idea is again my personal drive towards simplicity, focus and clarity – application of “Less, but better” to the work I do with clients and teach to students.

      However, taking the selfish me out of the equation, these ideas still apply to leaders making decisions about the style and strategy of communication. There is just too much, so we all have to be prudent and strategic about how we choose to connect with our community.

      • That’s right. It’s particularly tempting with social media that you try and be on every social network that gets a mention on TechCrunch. For most of us there’s no need to be on them all, and it’s not possible to do a good job of serving customers on all of them at once, so focusing on a couple and doing them really well is a much better strategy.

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