Non Profits and Social Media: The Mustard Seed

In this episode of The Real Deal, we’re sharing some time with Sarah McKenzie, who is the Marketing and New Media Director at The Mustard Seed, in Calgary. Over the last few years, I had the opportunity to organize a few clothing drives for this excellent organization. It was a wonderful opportunity to connect with Sarah and chat about some of the challenges they’re facing and, of course, some of the ways they are using social media to reach out to stakeholders and the community.

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