Mush! – Digital Marketing Workshop on July 3

As some of you may know, Sled Island is coming to Calgary later this week and will be running June 30 to July 3.  Bands such as Golden Triangle, Ghost Factory, Signals and The Melvins will be hitting various stages in the city in this celebration of all things artistic and musical.

I’ve been fortunate enough to be invited to speak at the first annual Digital Marketing Workshop, dubbed Mush! by the very talented shazzmack and Patti Derbyshire from RTC. Workshop is split into three rotating parts titled: “Creative Briefs and Other Unmentionables“, “Tribal Love” and “Outlaw Images“.

Idea is to build our own Alberta grassroots answer to events such as South by SouthWest and bring together the bright, creative and motivated.

That said, the workshop I’ll be facilitating focuses on building a following with the best available digital tools, such as blogs, videos, and social networks. Pulling pieces together from my 10 years of experience in the online marketing business and mixing it with love of music, we’ll go through:

  • Building a tribal following using social media
  • Connecting and engaging with your fans
  • Creating long-term sustainable growth and engagement strategy

Workshop will be fast, furious and interactive and we fully expect the participants to walk out with a good strategy plan. I can’t wait!

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