Engagement over Reach

Last Updated: January 18, 2020

I wanted to share this idea with you for a while now and finally sat down to put the video together (all filmed using iPhone 4, so excuse the quality). Basically, using a Reach over Engagement graph, we transpose the Traditional Marketing model and the Social Media Marketing Model over each other and come up with two curves which are exactly the opposite of each other.

The Traditional Marketing curve is one reminiscent of the “Law of Diminishing Returns”, where reach and engagement fall over time. Social Media (or Digital Media, or New Media… whichever rocks your boat) on the other hand goes exactly the opposite way, with reach and engagement growing over time.