To Blog or Not to Blog?
Businesses small and large often wonder if they should get involved with blogging. Join us as we discuss the risks and rewards of blogging for corporations, the importance of CEO’s presence and how to deal with negative comments, amongst other ideas and insights.
Risks and Rewards of Corporate Blogging
Once you make a decision to build a blog, you should be aware of some of the risks such as spread of mis-information and negative comments, as well as rewards such as increased rankings and indicators of trust. Having a code of ethics or a social media guideline can help you keep on track. Check out this policy as a great example.
Importance of CEO blogging
Having a voice of your company’s CEO on a corporate blog humanizes the brand and makes your business more approachable and relatable. As a great example, make sure to check out FastLane, a corporate blog written by GM’s Executive Team.
Have a listen below and let us know what you think about business and corporate blogging. Don’t be shy… shoot me a tweet or post a comment below!
Ernest Barbaric is a professional keynote speaker and social media consultant. He helps clients engage customers, reach new markets, launch products and transition into digital marketing. Sounds interesting? Get in touch today.